3 Principles of Smart Networking with Liz Lynch


Photo credit: Saul Bromberger & Sandra Hoover Photography

“It’s never too early or too late to start networking,” stated Liz Lynch (MBA ’92) at the 2013 Women’s Initiative Network Conference at the Stanford GSB. Lynch, the author of Smart Networking: Attract a Following In Person and Online held an interactive networking session for the 200+ GSB alumnae, where she shared three principles for building strong relationships to advance your business and career. Each day, we’ll share one principle with specific steps to get you along your way to network smart!


5 steps for developing your networking strategy

Step 1: Set goals. Ask yourself, “What am I trying to achieve through networking?”

Step 2: Research specific individuals who could offer new insights to help you achieve your goals.

Step 3: Figure out the best way to track down these people. Can you connect with them on LinkedIn? Attend a conference where they are speaking?

Step 4: Make meaningful connections. Interacting face-to-face is best way to get to know people.

Step 5: Facilitate follow-ups to strengthen your relationships.


Natalie White is a Social Media Contractor at the Stanford GSB. She helps manage and develop content for the Stanford GSB social media platforms. You can also find her on Instagram and Twitter at @nataliemwhite