“Visual thinking is the foundation for being creative and solving some of the most complex problems,” explained author and founder of Innovation Studio Lisa Kay Solomon. Solomon and Emily Shepard of The Graphic Distillery discussed the key role of visual thinking in innovation at a recent Stanford GSB Mastery in Communication Initiative talk. Below, they share five visual-thinking based skills that disruptive innovators must master:
Set your phone down and actually pay attention to what’s going on around you. You can’t come up with new ideas unless you observe the world with fresh, empathetic eyes. Keep a design journal and document what you observe at least once a week.
Once you have a look around, review your design journal and ask: “What’s going on here?” Questions allow for space in the brain. If you’re not curious about something, then there’s nowhere for your observations to go. As an innovator you should ask questions to nail down the problem you’re trying to solve.
Combining ideas leads to new insights. In the book Where Good Ideas Come From, author Steven Johnson proposes that innovation comes from places where half-baked ideas can bump up against other half-baked ideas and together create something even better. Doodling is a way to cultivate these seeds of ideas.
Visualization makes your ideas tangible and concrete. “If you can’t draw your ideas in stick figures, you don’t know what you’re saying,” says Solomon. Drawing by hand is a method of prototyping that allows you to test out the core essence of your idea in a low-res way before you spend more time on it.
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