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“Test early and test often. Start on a small scale, iterate, and course-correct,” advises Beth Gerstein (MBA ’03) to entrepreneurs who are testing out an idea. This iterative process allowed her and cofounder Eric Grossberg (MBA ’04) to bootstrap their online jewelry business Brilliant Earth, which sells ethically sourced diamonds. Today their social enterprise is transforming the diamond industry. Read more: http://stnfd.biz/mKYvD 
Photo credit: Brilliant Earth

“Test early and test often. Start on a small scale, iterate, and course-correct,” advises Beth Gerstein (MBA ’03) to entrepreneurs who are testing out an idea. This iterative process allowed her and cofounder Eric Grossberg (MBA ’04) to bootstrap their online jewelry business Brilliant Earth, which sells ethically sourced diamonds. Today their social enterprise is transforming the diamond industry. Read more: http://stnfd.biz/mKYvD 

Photo credit: Brilliant Earth

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    I’ve known about this company for years and love them! Glad to hear their story.
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