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In general, it’s easier to choose between two similar choices than two different choices, but new research from Professor Uzma Khan reveals a simple way to make a decision for both scenarios (http://stnfd.biz/o22pF). It’s easier to decide between two different choices when you’re choosing on behalf of another person; for apples-to-apples decisions, it’s easier to choose it for yourself. 
Take a look at our latest e-newsletter on business insights and ideas: http://stnfd.biz/o22qJ and sign up here → http://stnfd.biz/o22sk 

In general, it’s easier to choose between two similar choices than two different choices, but new research from Professor Uzma Khan reveals a simple way to make a decision for both scenarios (http://stnfd.biz/o22pF). It’s easier to decide between two different choices when you’re choosing on behalf of another person; for apples-to-apples decisions, it’s easier to choose it for yourself. 

Take a look at our latest e-newsletter on business insights and ideas: http://stnfd.biz/o22qJ and sign up here → http://stnfd.biz/o22sk 

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