10 Business Books to Read in 2014

What books are on your must-read list for the New Year? We asked Stanford GSB alumni including Bonobos founding CEO Andy Dunn (MBA ‘07) and Minted Founder Mariam Naficy (MBA ‘98) to share the best business books they ever read. Check out their selections below and let us know on Twitter what you’re looking forward to reading in 2014. 
book cover for The Tipping Point by Malcolm Gladwell

The Tipping Point by Malcolm Gladwell

"Gladwell helps us see that little things can make a big difference."

— Rob Forbes (MBA ‘85), Founder of Design Within Reach

book cover for Silicon Sky by Gary Dorsey

Silicon Sky by Gary Dorsey

"Like us, Dave Thompson [the protagonist] had a crazy space business idea in business school, and [realized] his vision via a lot of hard work and chutzpah. Lots of parallels to Skybox. We now give the book out to every new employee as required reading."

— John Fenwick (MBA ‘09), Cofounder of Skybox Imaging

book cover for Silicon Sky by Gary Dorsey

Crossing the Chasm by Geoffrey A. Moore

"For us, the challenge is moving someone from saying “Yes, this is interesting” to “Yes, I’ll spend money on it.” This addresses that issue."

— John Fenwick (MBA ‘09), Cofounder of Skybox Imaging 

book cover for Drive by Daniel Pink

Drive by Daniel Pink

"It so accurately describes what we have learned about managing communities, and what in general motivates consumers.

— Mariam Naficy (MBA ‘98), Founder of Minted

book cover for The Innovator's Dilemma by Chayton M. Christensen

The Innovator’s Dilemma by Clayton M. Christensen

"It’s an amazing insight, and I think it deserves the Nobel Prize in economics. I would have been a much better VC had this book been around earlier in my career."

— Andy Rachleff (MBA ‘84), CEO of Wealthfront

book cover for Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow by Daniel Kahneman

"It is not a traditional business book. It describes how we make decisions and the heuristics that define the choices we make. It is equally applicable to consumers, employees, suppliers, or any human relationship."

— Beth Gerstein (MBA ‘03), Cofounder of Brilliant Earth

book cover for Switch by Chip and Dan Heath

Switch: How to Change Things When Change Is Hard by Chip and Dan Heath

This has been useful in many situations in my personal life as well as at work.

— Jay Alabraba (MBA ‘07), Cofounder of Pagatech

book cover for Status Anxiety by Alain de Botton

Status Anxiety by Alain de Botton

I found it to be tremendously funny, but it took the subject matter seriously. The book explores interesting philosophies of what makes people happy and how the concept of status affects a person’s feelings of happiness. It makes you ask yourself: Do I pursue money or what makes me happy?

— Jay Alabraba (MBA ‘07), Cofounder of Pagatech

book cover for Moneyball by Michael Lewis

Moneyball by Michael Lewis

"It is about intellectual honesty and the value of data in addition to intuition. It’s about baseball, but it’s also about hubris. If you understand business, you shouldn’t read business books; you should read about human nature."

— Andy Dunn (MBA ‘07), Founding CEO of Bonobos

book cover for Start with Why by Simon Sinek

Start with Why by Simon Sinek

Vivek Garg (Sloan ‘13), Founder of BAPAR