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Stories can be a vital tool to advocate for your ideas, cause, and company; they persuade, and they move people to action. Below, Stanford GSB faculty, alumni, and visitors including Professor Jennifer Aaker, Airbnb’s Chip Conley (MBA ‘84), and Twitter’s James Buckhouse shed light on the power of stories and how to craft an effective one:

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Read the article, “The Seven Deadly Sins of Storytelling

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Read the article, “The Seven Deadly Sins of Storytelling

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Watch the video, “Concise Storytelling for Leaders Workshop

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Watch the video, “Three Secrets All Inspiring Messages Share

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Watch the video, “Your Job is Story

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Watch the video, “How to Tell a Story

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Watch the video, “The Rebel Rules

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Read the blog, “How to Develop Your Brand When You’re Still a Startup

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