In honor of Valentine’s Day, we rounded up our latest research on dating, relationships, and marriage.
DOES PLAYING “HARD TO GET” WORK?
In a speed-dating experiment conducted by Jayson Jia (PhD ’13), males had mixed reactions to women who played hard to get.
- Playing hard to get involves a mix of “uncertainty and a mild negative signal”
- Liking and wanting may seem to go hand in hand, but researchers have discovered otherwise
- The “hard-to-get” strategy leads to paradoxical results: increasing wanting of the other person even as it decreases liking
> Read the full article: http://stnfd.biz/toB8L
WHAT ONLINE DATING CAN TEACH ABOUT ECONOMICS
Professor Paul Oyer shares insights from his new book about how Nobel Prize-winning economic theories can help you find true love online.
- Minor lying is prevalent on dating sites because there can be conflicts between an honest answer and what people think will make them attractive to others
- How do you overcome this cheap talk? It’s important to find a way to indicate that you really mean what you say
> Read the full article: http://stnfd.biz/toGCP
> Listen to Professor Oyer’s Freakonomics interview: http://stnfd.biz/toGxE
THE TROUBLE WITH ONE AT A TIME
Professor Baba Shiv and Cassie Mogilner (PhD ’09) looked into whether arranged marriages last longer than “love marriages.” Is there something about the psychology of how we make choices that affects satisfaction and commitment?
- Love marriages are the result of a “sequential choice,” where people often forsake all other prospective mates during a multiyear process of dating one person
- Arranged marriages come from a “simultaneous” decision-making process where people have several options for mates and the task is to pick the best match of the lot
- Seeing all of the options for potential partners at once, like in the arranged marriage process, makes people happier with the choice they make
> Read the full article: http://stnfd.biz/toER6