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In general, it’s easier to choose between two similar choices than two different choices, but new research from Professor Uzma Khan reveals a simple way to make a decision for both scenarios (http://stnfd.biz/o22pF). It’s easier to decide between two different choices when you’re choosing on behalf of another person; for apples-to-apples decisions, it’s easier to choose it for yourself. 
Take a look at our latest e-newsletter on business insights and ideas: http://stnfd.biz/o22qJ and sign up here → http://stnfd.biz/o22sk 

In general, it’s easier to choose between two similar choices than two different choices, but new research from Professor Uzma Khan reveals a simple way to make a decision for both scenarios (http://stnfd.biz/o22pF). It’s easier to decide between two different choices when you’re choosing on behalf of another person; for apples-to-apples decisions, it’s easier to choose it for yourself. 

Take a look at our latest e-newsletter on business insights and ideas: http://stnfd.biz/o22qJ and sign up here → http://stnfd.biz/o22sk 

When you need to make a decision, widen your array of choices. Additional choices will help you zero in on the best option. Read more from Professor Chip Health on decision-making: http://stnfd.biz/kfZqO
For the latest insights from Stanford GSB faculty, sign up for our free Re:Think email newsletter: http://stnfd.biz/kfZsj

When you need to make a decision, widen your array of choices. Additional choices will help you zero in on the best option. Read more from Professor Chip Health on decision-making: http://stnfd.biz/kfZqO

For the latest insights from Stanford GSB faculty, sign up for our free Re:Think email newsletter: http://stnfd.biz/kfZsj

In this month’s must-watch video via our Stanford GSB Re:Think email newsletter, Professor Baba Shiv offers advice on how to make better decisions: http://stnfd.biz/i0cPM Subscribe to Re:Think for more of the latest business ideas and management insights: http://stnfd.biz/i0cQk

In this month’s must-watch video via our Stanford GSB Re:Think email newsletter, Professor Baba Shiv offers advice on how to make better decisions: http://stnfd.biz/i0cPM

Subscribe to Re:Think for more of the latest business ideas and management insights: http://stnfd.biz/i0cQk